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Crav'n Flavor

Topco asked us to create a playbook for grocery stores to use in promoting their Crav’n Flavor brand. We didn’t just make it easy — we made it fun with a clever, ownable, iconic campaign that became Topco’s most successful to date, beating out their 19 (!!) other house brands.

 

In-Store

 
 

Point-of-sale stood out in store with a signature style that retailers couldn’t get enough of — so we made tons of it! Magazine ads, circular ads, endcaps, ironman signs, freezer clings, window clings, aisle blades, bag stuffers, the list goes on.

 
 

The client shot this headline down because “it has the word ‘meth’ in it.” I cannot make this stuff up.

 
 

Digital

When not in-store, banner ads and social media posts brought all the yummy, showstopp’n awareness to shoppers at home. My favorite part is the button copy :)

 
 
 

CREDITS:

Creative Director: Brad Eubanks

Art Director: Briahna Esquivel